Parts of Strategic Planning are the Mission and Vision Statements. Capturing the reason for being and the values of the organization.
Where the Mission Statement is focusing on the Present (what is the company doing) and the Vision Statement on the Future (what does the company want to be (part of) or become). Normally a Vision goes maybe 5-10 years ahead. In a business environment that is evolving faster and faster it is getting more and more important to have the Vision clear and up-to-date.
Imagine your (company’s) Vision says it wants to be part of a world that is maybe not existing anymore or rapidly changing in another direction…We all know the examples of leading companies that misjudged or neglected their (near) future.
So having an eye on what’s happening and brainstorm about 2020 or so (also use “Strategic Listening”, Tom Peters) gets more relevant than ever. And also dare to go beyond that and do some estimation on how the/your world could look like 20-30 years from now. It can only help to support and improve your Mission and sharpen your Vision.
